Privacy Policy

PRIVACY STATEMENT AND POLICY

Effective Date: 11 June 2026

This Privacy Statement and Policy ("Policy") describes how Viet Idea Food & Beverages Company Limited, its parent and other affiliated companies (“Company”, “we” or “us”) process data (including both perrsonal data and other transactional data) of our customers at our physical stores, through our website www.starbucks.vn, Starbucks VN mobile application and any other websites or applications, if applicable, including mobile applications associated with Starbucks brands or products that direct the viewer or user to this Policy (“Websites and/or Mobile Apps”). Our Websites or Mobile Apps to which this Policy applies may contain links to other websites or applications owned and operated by other companies. However, this Policy does not apply to such third party websites or applications, and we are not responsible for the protection of your personal information by such other companies, but you are solely responsible for your own access via such links.

We undertake to protect and respect your privacy. This Policy explains how we process your personal information. If you do not agree with this Policy, you are not permitted to use any of our websites, applications or services.

1.      INFORMATION WE PROCESS

In the scope of this Policy, “processing of personal information” or “processing” means one or more activities affecting personal data, such as: collecting, analyzing, aggregating, encrypting, decoding, editing, deleting, destruction, de-identifying, providing, disclosing, transferring of personal data or other actions that may affect personal data.

Data that we process may include personal data (which can identify you, whether directly or indirectly, as a specific individual) and other transactional data, which may include sensitive personal data in accordance with the applicable laws. Data that we process is collected from different sources such as: (1) information you give us; (2) information we collect from you when you use our services; and (3) information we collect from other sources.

1.1.   Information You Give Us

We collect information you give us when you use our services. Some examples of using our "services" are when you make a purchase at one of our stores, visit or make a purchase via one of our Websites and/or Mobile Apps, create a Starbucks account, buy or send a gift certificate or e-gift online, download and install one of our mobile applications or participate in a survey or promotion.

During the setup of your Starbucks Rewards account and/or your purchase of our goods and services, upon your option, you may give us the following information: your name or surname and username of your Starbucks Rewards account; password of your Starbucks Rewards account; email address; postal address; phone number; bank account information (if you decide you make payment via bank account) such as holder’s name, number, expiry date, verification code of credit card, debit card, domestic ATM card; day of birth; month of birth; gender; city of birth; demographic information; and any other information you choose to give us. You may also permit us to access information stored in the “contacts list” on your device or provide us with information regarding the person you direct us to send a gift certificate or e-gift online, if applicable.

1.2.   Information We Collect When You Use Our Services

When you access our Websites or use our services or Mobile Applications, we may collect information about your access and use. This information includes:

• Purchasing Information – We may collect information about your transactions in our stores or on through our Websites and/or Mobile Apps including what products you purchase, how frequently you purchase them, any rewards or promotions associated with a purchase and the products you have placed on “wish list” for future purchase.
• Device And Usage Information – When you download and install one of our Mobile Applications or use a computer, tablet, smart phone or other device to access our Websites, use our services or Mobile Applications or purchase products or services via our websites, we may collect information about the device you use and how you use it.
• Account Information - Where you make a payment for transactions on our Websites and/or Mobile Apps, we collect payment information from you through our payment service providers in order to facilitate the payment process for you, including the name on your card, your card number, expiry date and verification code.
• Location Information- When you download and install one of our Mobile Applications, or use a computer, tablet, smart phone or other device to access our Websites, use our services or mobile applications, or purchase products or services via our websites, we may collect information about your physical location which may include information based on your IP address, SIM card and/or device’s GPS (global positioning system).

We may combine this information with other location-based information, such as your IP address and invoicing information to give you information about stores near you, provide you with the distance of such stores from your location, and facilitate the operation of other services or functionality on our websites and in our mobile applications. We share your location information only with service providers that help us provide you with these services and functionality or help us understand how these services and functionality are being used. If you want to opt out of the collection of location information, please see the section below titled, "Your Rights".

1.3.   Information We Collect From Other Sources

We also collect information that is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social network like Facebook, Instagram, Twitter or Google+. We may also collect information about you from other companies and organizations. By gathering additional information about you, we can correct inaccurate information, enhance the security of your transactions and give you product recommendations and special offers that are more likely to interest you.

1.4.   Starbucks stores in Vietnam are monitored by closed circuit television cameras which record photographic and videographic images of persons in and around our stores.

1.5.   We may also collect aggregated data or anonymized data that does not directly identify you.

1.6.   We may combine the information we collect about you with the information we receive from third parties.

2.      SCOPE AND PURPOSES OF USING INFORMATION

Upon obtaining your consent to this Policy, we may use the information we collect about you in a variety of ways, including:

• If you purchase goods and use our services, we may use your data to process your purchases; to facilitate transactions and process payments, whether transactions through our Websites and/or Mobile App or in our physical stores,
• If you use our Web and Mobile Apps, we may use your data to facilitate the functionality of our Websites and/or Mobile Apps, to maintain and improve our websites, mobile applications and the products and services we offer;
• If you request us to deliver a gift voucher or e- gift, we may use your data to carry out such delivery in accordance with your instructions;
• If you have any requests related to orders, purchases, returns, accounts, or programs, we may use your data to contact you and handle such requests;
• If you voluntarily submit comments or statements on our Websites or social media platforms, we may repost such comments or statements;
• If you have registered as a member of our Mobile Apps and if you have opted-in to receive marketing messages from us, we may use the data you have provided to us to send you marketing promotions/offers and exclusive member events by post, telephone, email, SMS and/or through your Starbucks account, our Websites and/or Mobile Apps (including but not limited to any in-app messaging services) about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers. Please refer to the section "Your Rights" below for information on how to opt-in or opt-out of receiving such marketing messages.
• If you contact us via our Customer Care Center, correspondence, email, telephone, messaging, social media, and other platforms, and/or through your Starbucks account, our Websites and/or other Applications (including, but not limited to, notifications displayed directly on the Websites and/or Applications), we may use your data to respond to your customer service inquiries and information requests, address questions regarding our products and services, events and programs organized by us (such as contests, sweepstakes, and other events), and/or provide other promotional information to respond to your customer service enquiries and requests for information;
• We may use your data to detect, prevent, or investigate security breaches or fraud;
• We may use your data to maintain accurate and appropriate records for internal administrative purposes; and
• We may use your data for internal operations, including troubleshooting, data analysis, testing, research and service improvement.

3.      HOW WE SHARE THE INFORMATION WE COLLECT

Upon obtaining your consent to this Policy, we may share your information in the following circumstances:

When We Work Together – We may share the collected information for Starbucks Corporation, our subsidiaries and affiliated companies, respective subsidiaries and affiliated companies of Starbucks Corporation to serve our business operations.

When We Work with Service Providers – We may share your information with service providers that provide us with support services for our business operations, such as website hosting, email delivery, location mapping, postal mail processing, sending OTP for verification, order fulfilment and delivery, and analytics. We require these companies to refrain from collecting, using, and disclosing your information except when they are performing work for us or when the disclosure of your information is required by law.

When We Work on Business Transactions – If we become involved with a merger or acquisition involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

When Sharing Or Disclosing Is Required by Law – We may disclose your information as required by competent authorities in accordance with the applicable laws.

When We Share with Other Companies for Marketing Purposes – If you have registered as a member of our Mobile Apps and if you have opted-in to receive marketing messages from us, we may share your information with service providers to use your information on our behalf to provide you with promotions and special offers, inform you of contests, sweepstakes, events or for other promotional purposes. We also may share aggregated statistics about your use of our websites and applications with other companies.

When You Give Consent – We may share information about you with other companies if you give us permission or direct us to share the information.

When the Information Does Not Identify You – We may share your information in a way that does not directly identify you. For example, we may combine information about you with information about other people and share the combined information in a way that does not link the combined information to you.

When You Post on Our Websites and social platforms – If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites, including your post information and your user name.

4.      WE MAY ALLOW OTHERS TO COLLECT YOUR INFORMATION

When you use our Websites or Applications, third parties may collect information about you through cookies, web beacons and other similar technologies. Web browsers are programmed to accept or reject the use of these technologies. If you do not agree with this data collection, please reject all cookies when using the service. The information collected by third parties may include the type of device, your operating system, your browser, your internet service provider, your domain name, your internet protocol (IP) address, your device identifier (or UDID), the website that referred you to our website, the web pages you view (including the date and time you viewed them), the services or functionality you access or use (including the date and time of your access or use) and the subject of the ads you click or scroll over.

We allow third parties to collect this information on our Websites and Mobile Applications for the following purposes.

To Display Ads for Products or Services – We allow some advertising companies to collect this information in order to display ads on our websites that are most relevant to you. These third parties may also collect anonymous information about visitors to our websites to place them into market segments to display ads on other websites believed to be relevant to each market segment. This is known as "online behavioral advertising." Please see "Your Choices" below for more information about opting out of these targeted display ads and controlling the use of cookies, web beacons, and similar technologies.

To Collect Information on How Our Websites and Applications, Are Used – We allow certain service providers to collect this information to help us understand how our websites and applications are used and to assist us in improving the content and operation of our online properties. These service providers collect aggregate statistical usage data that is not identify any individual user.

To Make the Services of Other Companies Work – We allow companies to implement cookies, web beacons and other similar technologies to enhance the operation of particular services and functionality of our websites or applications. For example, we allow Adobe to set and enable special cookies that are necessary to deliver video content for Adobe Flash Player. These cookies are called Flash cookies.

5.      YOUR RIGHTS

Promotional Communication Choices

You can opt out of receiving promotional, advertising, emails, newsletter, text messages, telephone calls, and mailings by by not opting in to receive such information when setting up your Starbucks Rewards account. If you want you change your selection, , your can modify your promotional preferences online in your account’s profile management section or by following the opt-out instructions in the promotional emails we send you. Where our mobile applications allow for the delivery of “push notifications” you can also opt out of receiving these notifications by toggling the “Push Notifications” switches within our mobile applications to "Off."

Alternatively, you may let us know that you do not wish to receive some or all of these promotional communications by emailing us at customercare@starbucksrewards.com.vn, calling us at (08) 7306 7676 or by writing to us at Customer Care Center, Viet Idea Food & Beverages Company Limited, Level 14, Phuong Long 2 Building, 16 Nguyen Truong To, Ward 13, District 4, Ho Chi Minh City. Please note that if you opt out of receiving promotional communications from us, we may still send you non-promotional communications, including emails about your accounts, purchases.

Information Collection Choices

Location Information – You can adjust the settings of your computer, tablet, smart phone or other device so that information about your physical location is not communicated by (a) disabling “location services” within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device.

Use of Cookies - As required, we offer the option to reject the use of cookies when you first access our websites. If you do not reject the use of cookies at this time, your continued use of the website will be treated as consent to the use of cookies. If you reject the use of cookies at this time, we will not set any further cookies on your device, except those required to allow you to access or use our websites or mobile applications and the various services and functionality we offer.

Cookies, Web Beacons and Similar Technologies - You may reject the use of most cookies, web beacons, entity tags and HTML5 local storage by adjusting the appropriate settings in your browser. Each browser is a little different, but the most common browsers (Internet Explorer, Chrome, Firefox, and Safari) have preferences or options that may be adjusted so the browser notifies you if a website wants to set or install a cookie or similar technology and allows you to either accept or reject the cookie or other technology before it is set or installed or allows you to remove or reject the use or installation of these technologies altogether. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser.

Java Scripts – As with cookies, web beacons and similar technologies, most browsers allow you to reject the use of Java Scripts by adjusting the appropriate browser settings. Again each browser is a little different, but most allow java scripts to either be accepted or rejected.

Flash Player Technology - We allow Adobe to set and enable special cookies and Java Scripts associated with the delivery of video content for Adobe Flash Player. While Flash cookies and Java Scripts cannot be removed by changing the browser settings, you can limit the websites that can deploy Flash cookies and Java Scripts on your device by visiting the Adobe website:

http://www.macromedia.com/support/documentation/en/flashplayer.

DAA and NAI Opt Outs -  In addition to adjusting the appropriate settings in your browser, many advertising companies that may collect anonymous information for advertisement targeting purposes are also members of the Digital Advertising Alliance or the Network Advertising Initiative, both of which provide an opt-out of advertisement targeting from their members located at their respective websites at http://www.youronlinechoices.eu/and Home - The NAI: Network Advertising Initiative.

“Do Not Track” Technology – Some newer web browsers have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser “Do Not Track” signals

6.      YOUR OTHER RIGHTS

Under the applicable law, you have the right to:

• Request for providing your personal information. You may request us to provide your personal information that is in our handle, accordingly, you will receive a copy of your personal information that we have collected.
• Access to view, correct or request to correct your personal information that is in our handle.
• Object to processing of your personal information. You may object to our processing of your personal information by sending us your objection in accordance with provisions of this Policy.
• Request for deleting your personal information or your account. You may request us to delete your personal information that is in our handle. If you request us to delete your personal information or your account, we will cease using your personal information and immediately remove the same from our database upon your request, unless required by law, court, or agency or administrative authority to retain such information for other purposes. Please note that if you request us to delete your personal information or your account, you will no longer be able to use our services. You agree to indemnify and hold us harmless from any claims, legal liabilities arising from our deleting your personal information or your account at your request.
• Request for restriction of processing of your personal information. You may request us to restrict or cease the processing of your information. This may lead to the result that you will no longer be able to use a part or all of our services after we have restricted or stopped processing your personal information as your request.
• Right to provide your personal information to others. You may share by yourself or authorize us, subject to our sole discretion on acceptance of such authorization, your personal information that in our handle with any other party. You are solely responsible for such sharing of your personal information with such other party whether by you or by us on your behalf under your authorization already accepted by us. You agree to indemnify and hold us harmless from any claims, expenses, legal liabilities arising from your or our on your behalf such sharing of your personal information with such other party.
• Other rights given to you by the applicable laws from time to time.

We provide you with the right to access so that you can review and make certain specific modifications to your personal information. In addition to such access and modification right, any your requests regarding your personal information that is in our handle can be made by contacting us as described in the “Contact Us” section, below. We will make every effort to promptly respond to your request. We will retain your information for as long as your account is active or as needed to provide you services.

7.      HOW WE PROTECT YOUR INFORMATION

We protect your information using technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information in accordance with the Laws. Some of our safeguards include firewalls, data encryption, physical access controls, and administrative informational controls. When you transmit highly sensitive information (such as a credit card number) through our websites or via our mobile applications, we encrypt the transmission of that information using the Secure Sockets Layer (SSL) protocol.

However, while we have employed security technologies and procedures to assist safeguarding your personal information, you acknowledge and agree that there is no perfect security system, and due to the inherent nature of the Internet, it is impossible for us to guarantee that data, including personal information, is absolutely secured from unauthorized intrusion or access by others. You are responsible for protecting your password(s) and maintaining the security of your devices. Please do not disclose someone else your sensitive information such as account information, password, your credit card/debits card/domestic ATM card. In the event of an unexpected transaction occurred, please contact our Starbucks Rewards™ Customer Care Center so that we will make our best effort to assist you in prevention of any consequences of this incident, but not have any liability arising from such incidents

8.      TIME OF STORING AND PROCESSING YOUR INFORMATION

We store your data for the duration needed to accomplish the purposes specified in this Policy or to meet or to comply with the legal requirements, including record retention, resolving disputes and enforcing our agreements, or complying with accounting and auditing regulations as follows:

• If you are a member of the Starbucks Rewards Program, we will retain your data until you request that we delete your membership account.
• For data recorded in accounting documents (e.g., invoices), we will retain such data for the same duration as the retention period applicable to the relevant accounting documents in accordance with current accounting laws and regulations.

For clarity, if you are a member of the Starbucks Rewards Program, we will retain your Personal Data until you request that we delete your membership account. Our storage of your personal information is governed by the applicable laws of Vietnam. This storing period may extend beyond the term of your relationship with us.

When there is no longer the legitimate reason to store your personal information, your personal information will be deleted, destroyed pursuant to the procedures established in relation to our relevant systems and in accordance with applicable laws.

9.      TRANSFER OF YOUR INFORMATION ABROAD

The information you provide us is stored and processed on servers owned or controlled by Starbucks and other companies in Vietnam, the United States and/or the United Kingdom. Some of the companies or other organizations who may handle your information are located outside the European Economic Area (EEA), in countries that do not provide the same level of protection as countries in the EEA. The United States is one of the countries that provide less protection than countries in the EEA. Regardless of the company or person who processes your information and where it is processed, we will take steps to protect your information in accordance with applicable data protection laws and this Policy.

10.    USE BY MINORS

We do not intend for our websites or online services to be used by anyone under the age of 18. If you are a parent or guardian and believe we may have collected information about a child, please contact us as described in the “Contact Us” section, below.

11.    CHANGES TO THIS PRIVACY POLICY

This Policy went into effect on the date noted at the top of this web page. We may update this Policy from time to time. If we make material changes, we will post the updated Policy on this page and change the date at the top of this website. We encourage you to look for updates and changes to this Policy by checking this date when you visit this webpage. We will notify you of and obtain your consent to such modifications to this Policy that might materially affect the way we use or disclose your personal information prior to the change becoming effective by means of a message on this site.

12.    CONTACT US

We welcome your questions, comments and concerns about privacy including safety and security concerns in relation to our websites, mobile application or services. You can contact Starbucks Rewards™ Customer Care Center online at http://www.starbucks.vn/, by email at customercare@starbucksrewards.com.vn, by telephone at 028 7306 7676 or by postal mail at Starbucks Rewards™ Customer Care Center, Viet Idea Food & Beverages Company Limited, Level 14, Phuong Long 2 Building, 16 Nguyen Truong To, Xom Chieu Ward, Ho Chi Minh City.